Approaches to Human Resource Management (HRM) (Cambridge International A-Level Business)
The difference between ‘hard’ and ‘soft’ HRM
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Businesses use different approaches to meet their HR objectives. These are typically grouped into soft and hard human resource management (HRM) strategies:
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Soft HRM
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Focuses on employees as valuable long-term assets
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Emphasises motivation, engagement, and development
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Often linked to higher staff retention and job satisfaction
- E.g. The John Lewis Partnership applies soft HRM by giving employees a stake in the company and a voice in key decisions
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Hard HRM
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Treats employees more like a resource to control and minimise costs
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Focuses on efficiency, short-term contracts, and minimal employee involvement
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Often linked to lower labour costs but higher labour turnover
- E.g.* Sports Direct has been criticised for using zero-hour contracts, a hallmark of hard HRM
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Most businesses combine elements of both approaches depending on their strategy, budget, and industry
Flexible working contracts
- Flexible working contracts include those that allow employees to choose when, where, or how they work to better suit their needs and lifestyle

Flexible working can include part-time, flexi-time and job sharing contracts
Full-time contracts
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A full-time employment contract requires the employee to work the number of hours per week set by the company
- In the UK, full-time employees are classified as those who work 35 hours a week or more
- At Save My Exams, a full-time employee works 40 hours each week
| Advantages | Disadvantages |
|---|---|
| - Staff are available every working day, so planning and teamwork are straightforward - Lower recruitment and training cost per hour than hiring many part-timers | - Fixed wage bill even when demand is low - Less flexibility, so overtime may be needed to cover sudden peaks in demand |
Part-time contracts
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Employees who work part-time may only work two or three days a week
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Part-time employment may be more flexible and can be adjusted subject to employee availability and employer requirements
- Part-time employees at the US company Costco work between 24 and 40 hours per week
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| Advantages | Disadvantages |
|---|---|
| - Easy to match staff numbers to busy and quiet times, cutting labour costs - Attracts new workers, such as parents or students, who bring fresh ideas and skills | - More people to schedule and train, which takes extra time - Communication gaps can arise when some staff are off-duty |
Annualised hours
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An annualised hours contract sets the employee’s working time as a total number of hours to be completed over the whole year, rather than a fixed number each week
- Wages are usually spread evenly, so employees receive the same salary each month even though weekly hours may rise or fall
| Advantages | Disadvantages |
|---|---|
| - Total hours are agreed, so labour cost follows seasonal demand without large overtime bills - Steady monthly salary helps retain staff during quiet periods | - Planning and tracking each employee’s yearly hours can be complex - If demand is underestimated, the firm may still be short-staffed in peak months |
Compressed working hours
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A compressed hours arrangement means an employee works their normal total hours for a period, but squeezes them into fewer, longer working days
- E.g. Government offices in Australia allow staff to compress fortnightly hours into eight longer days, freeing every ninth and tenth day
| Advantages | Disadvantages |
|---|---|
| - Longer shifts give longer daily coverage without extra overtime pay - Fewer working days can lower utility and facility costs | - Productivity may fall towards the end of very long days - Harder to arrange meetings when employees’ free days differ |
Shift working
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This involves working different periods at different times, usually on a rota
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It usually refers to anything outside of the standard Monday-Friday working week
- Some warehouse employees might need to work an early shift to ensure deliveries are ready to go
- In many care homes, night shifts are a regular part of the job
| Advantages | Disadvantages |
|---|---|
| - Enables 24/7 production or service, maximising the use of equipment - Allows the firm to serve customers in different time zones. | - Night and weekend shifts often atract premium pay and extra supervision - Health and safety risks can rise, leading to absenteeism or higher insurance costs |
Flexi-time
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Flexi-time allow employees to schedule working hours around their individual needs and accommodate their commitments outside of work
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It usually involves working some set hours, with the remainder of hours organised according to the employees' needs
- E.g. An employee may be expected to be at work between the hours of 10am and 2pm, but can choose when they complete the rest of their working hours
| Advantages | Disadvantages |
|---|---|
| - Higher staff morale and retention because employees control their hours - Less lateness and fewer absences, as workers avoid rush-hour travel | - Ensuring cover at all times can be difficult, harming customer service - The firm needs reliable systems to record and monitor hours worked |
Home working
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Advances in communication technology have enabled a larger proportion of workers than ever before to work from home
- Employees use tools such as email, instant messaging, collaborative software, scheduling apps and videoconferencing to carry out work remotely
| Advantages | Disadvantages |
|---|---|
| - Smaller or fewer premises may be required,reducing costs - Workers may be more productive if they work in isolation, away from distractions | - The cost of equipping workers with technology to work remotely may be significant - There may be less opportunity for collaboration between workers, reducing innovation |
Job sharing
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Job sharing is where two or more employees divide a job between them to cover one full-time role
- Pay, benefits and leave entitlement for job sharing are allocated on a proportional basis
| Advantages | Disadvantages |
|---|---|
| - Keeps two experienced people, so absences are covered and skills stay in-house - Can raise morale and loyalty because staff have a better work–life balance | - Extra admin time is needed for hand-overs and payroll for two people instead of one - Risk of missed or duplicated tasks if communication between sharers is poor |
Zero hours contracts
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This is where an employee agrees to be available for work as and when required, with no particular number of hours or times of work specified
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In the UK, zero-hour contracts are controversial
- Trade unions and the media have accused businesses, such as Sports Direct, of using them to exploit workers
- In 2015, UK employers were banned from offering zero-hour contracts that prevented employees from working for another employer at the same time
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| Advantages | Disadvantages |
|---|---|
| - Labour costs match demand exactly; if workers do not work, they are not paid - It is easy to bring in staff quickly to cover unexpected peaks in demand | - Workers may feel insecure and be less committed or leave at short notice - Negative publicity and legal scrutiny can damage the firm’s image |
The gig economy
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This is where people earn money by completing short, on-demand tasks instead of holding traditional, permanent jobs
- E.g. In India and Southeast Asia the rapid expansion of ride-hailing and food-delivery apps such as Gojek and Swiggy has created many jobs in the gig economy
| Advantages | Disadvantages |
|---|---|
| - Businesses have quick access to a large pool of worldwide freelancers at low cost - Output can be scaled up or down rapidly without long-term employment obligations | - It can be harder to control quality and protect confidential data - Regulations and tax rules for gig workers can change, adding uncertainty and risk |
Management by Objectives (MBO)
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Management by objectives involves managers and employees jointly setting clear, measurable goals that link each job to the organisation’s overall aims
- Performance is then judged on the results achieved
How MBO is implemented
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Set organisational goals
- Senior management define a set of strategic targets
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Cascade and agree individual objectives
- Each manager works with team members to translate these targets into personal SMART goals
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Action plans, monitoring and feedback
- Resources and deadlines are agreed, progress is tracked, and regular check-ins provide guidance
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Appraisal and reward
- At the review stage, achievement of the agreed objectives informs performance ratings, pay rises and further development plans
Usefulness of MBO to a business
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Focus and alignment
- Everyone understands exactly what is expected and how their work supports corporate goals, reducing wasted effort
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Motivation and engagement
- Because employees help set their own targets, they feel ownership, leading to higher commitment, better communication and stronger job satisfaction
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Fair, data-based management
- Clear, quantifiable objectives give managers unbiased criteria for appraisal, feedback and rewards, cutting disputes and making decisions more transparent
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Broader benefits
- Goal-setting encourages forward planning, highlights training needs, and can improve overall company performance by linking day-to-day tasks to long-term strategy
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