Efficiency, Productivity & Sustainability (Cambridge International AS Business)
The importance of efficiency, effectiveness, productivity and sustainability
Efficiency, effectiveness, productivity and sustainability
- Efficiency means producing goods or services with the minimum amount of waste, time or resources
- Effectiveness means achieving the business’s objectives by doing the right things to satisfy customer needs and meet goals
- Productivity is the volume of output produced per worker (or per hour, machine, etc.) that shows how well available resources are used to generate output
Why are these factors important?
Lower costs
- Efficient use of resources helps reduce waste and cut production costs
Higher profit margins
- Improved productivity and lower costs can increase the amount of profit made per sale
Better use of resources
- Efficient businesses make the most of time, money, staff and materials
Improved competitiveness
- Businesses that are productive and effective can offer competitive prices or higher-quality products
Customer satisfaction
- Being effective means meeting customer needs, which leads to loyalty and repeat purchases
Faster response to demand
- Productive operations allow quicker production and delivery, keeping up with customer demand
Supports business growth
- Efficient and productive businesses can expand more easily and take on larger orders
Measurement of labour productivity
- The labour productivity of a business is measure of the output per worker during a specified period of time
- Businesses aim to increase the level of labour productivity to improve competitiveness
- Labour productivity is calculated using the formula
Worked Example The table shows the number of pairs of luxury wool socks produced by Scotty Socks Ltd in 2023 and 2024.
Year Units produced 2023 46,000 2024 69,000 In 2023 *Scotty Socks *employed 50 staff. In 2024 the number of staff employed by the business increased by 20%.
Calculate the percentage change in labour productivity between 2023 and 2024.
(4)
Step 1:Calculate the labour productivity for 2023
(1)
Step 2: Calculate the labour productivity for 2024
****(1)**
Step 3: Calculate the percentage difference between the two years ((new-old) / old)
$= \frac{ 1 , 150 - 920 units}{920 units} \times 100
= 25 %$** (1)
Step 4: Identify whether the percentage difference is an increase or decrease
- 25% percentage increase (1)
The link between high labour productivity and competitive edge
- Businesses aim to increase the level of labour productivity to improve competitiveness
Higher labour productivity improves businesses' competitiveness
- High labour productivity reduces the labour cost per unit, leading to improved efficiency and the potential for a meaningful competitive edge
The impact of improved sustainability
- Sustainability means meeting our current needs without compromising the ability of future generations to meet their own needs
- Businesses can contribute to sustainability by changing their operations in a variety of ways

Businesses can contribute to sustainability in a range of ways
Improving sustainability
1. Using renewables in production
- More than 99% of the wood used in IKEA's furniture products is either sourced from sustainable sources or recycled
2. Reducing water use in industrial processes
- Introduced in 2011, Levi's Water<Less programme reduces the use of water in the manufacture of the company's denim products, so far saving over 4.2 billion litres of water in shortage areas
3. Using green transportation, such as electric vans
- Almost 40% of delivery company Evri’s London vehicles are zero-emission and the company operates e-cargo bikes across four UK cities
4. Avoiding the use of toxic substances
- Home accessories brand Parachute uses organically-grown textiles, with no harmful chemicals used at any stage of production
5. Using renewable energy, such as solar
- Unilever uses 100% renewable electricity across all its factories, offices, R&D facilities, data centres, warehouses and distribution centres. They also generate their own solar power at production facilities in 23 countries.
6. Implementing recycling
- Revive Innovations Ltd recycles compact discs, turning them into beautiful items of furniture and home accessories
The benefits of improving sustainability
| Benefit | Explanation |
|---|---|
| Meeting customer expectations | - Eco-conscious customers prefer sustainable businesses, helping improve brand image and loyalty |
| Cost savings | - Reducing energy use, waste and materials can lower long-term costs |
| Legal and ethical compliance | - Helps meet environmental laws and shows the business is acting responsibly |
| Competitive advantage | - A strong reputation for sustainability can help the business stand out from rivals |
| Long-term survival | - Protects resources and helps the business stay successful in the future |
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