Transactional Data (Edexcel IGCSE Ict)
Spec point —
4.2.3
Transactional data
What is transactional data?
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Transactional data is data that is sent between two connected digital devices on the internet
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This data is stored in cookies
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Cookies are information left on a users device so that a website can recognise the user when they visit again
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Encryption is used when transmitting cookies
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Data stored in a cookie includes:
- Time & date of the transaction
- IP address
- Data on products or services that a user has previously viewed/purchased
- Items added to a shopping cart
- Buttons pressed
- **Data entered in to web forms **
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There are** three types** of cookies
| Type | Features | Used for |
|---|---|---|
| Session cookies | - Temporary - lost when you close the browser - Considered less of a privacy concern | - Keeping track of shopping carts - Remembering login status - Form inputs |
| Persistent cookies | - Stored on a local storage device - Have an expiration date set by website (days to years) | - Remembering login details for future visits - Tracking browsing history - Delivery of targeted advertising |
| Third-party cookies | - Do not belong to the website visited - Owned by third-parties that provide services to the website - Examples include: - Social networking sites - Advertising networks - Considered a bigger privacy concern as create a much large profile of a user | - Allowing external companies to track activity - Used to target user with ads or personalise website experience |
Targeted marketing
- Targeted marketing is when third-party cookie data is used to match people based on browsing history or personal attributes
- When a user visits a website that uses an ad server, the adverts will be specific to the users third-party cookie data
Worked Example Rose purchases a smartphone online.
Describe two ways in which transactional data could be used during a purchase
[4]
Answer
Two descriptions such as:
Products selected / purchase history / sites visited [1] could be used to suggest related products/services [1]
OR
Location data [1] could be used to set costs [1]
OR
Previous preferences / payment details [1] speeds up checkout [1]
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