Outline Questions (Edexcel IGCSE Business)
Exam board Pearson Edexcel · IGCSEUpdated 2025-11-13
How do I answer an Edexcel GCSE Business 'Outline' question?
How do I answer an Edexcel IGCSE Business 'Outline' question?
- In these questions you need to give two linked points about a business concept or issue, within the given context
Example
- In this example, one mark is awarded for the valid contextual point and one further mark for development that references the case study
| Iceland is a supermarket that sells frozen food. Although the grocery industry is very competitive, Iceland enjoyed a successful 2017. Sales revenue increased by 2%, allowing profits to increase by £9.5 million to £160 million. Iceland believes this success has been due to improved marketing. It has introduced new products using the Slimming World and Millie’s Cookies brand names. It also launched a new advertising campaign called ‘The Power of Frozen’. In addition it has developed a new store format called ‘The Food Warehouse’. These stores are much larger than a normal Iceland store which allows them to stock more luxury products. Iceland hopes that The Food Warehouse will help it to appeal to high-income customers and it plans to open more stores. Outline one factor that could influence Iceland’s choice of pricing strategy for its range of new products. [2] |
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