Corporate House Style (Cambridge International IGCSE ICT)

House Style

What is a house style?

• A house style is when a business consistently applies visual design elements across different media to make them recognisable

• A house style is a set of guidelines that ensures a consistent brand identity

• Design elements include:

  • Logo
  • Colours
  • Writing style (fonts)
  • Layout

• House style can be used on:

  • Letterheads
  • Websites
  • Posters
  • Presentations
  • Advertising

Purpose of a house style

• The primary purpose is to create a consistent and recognisable image for the company

• It makes the company's documents and products instantly identifiable to clients or customers

• This consistency also streamlines the creation of new documents within the company by:

  • Reducing time and cost spent setting up and formatting documents
  • Reducing the risk of errors

Worked Example The Medical Authority creates many different types of documents including letters and memos. Each of them is produced using its corporate house style. Explain why corporate house styles are required.

[3]

Answer

Three of:

Final answer: Ensures consistency across all documents [1] Lets people know that the stationery/documents belong to the same medical authority [1] To reduce the time spent in setting up and formatting documents [1] To reduce the cost of setting up and formatting documents [1] To reduce the risk of errors e.g. mis-spellings, logos omitted etc. [1]